This week, we spoke with Florian who has been leading campaigns throughout France since 2010. This past fall marked his 10th Carrotmob! 

Q: What’s your favorite part of a campaign? 
A: During the magic day - the teams are excited! It’s fascinating to see the enthusiasm of the mobbers. 

Q: Why do you Carrotmob? 
A: I Carrotmob because in the wise words of French author Georges Bernanos ”The future is something we overcome. We are not subjected to it, we make it.’’ I am optimistic but realistic. I think it is a civic duty to advocate for a change of mentality towards environmental issues.

Q: Plans for 2013? 
A: We plan to hold another Carrotmob in Rennes in January. Others are being developed Grenoble, Paris, and Nantes! Stay tuned…

Wondering what he’s putting in his pocket in the photo? It’s a hand-knit carrot made by his mom who created 300 of them for a Carrotmob!